January 25, 2024
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About 69 percent of American adults are overweight; and more than half of them (36 percent of Americans) are, furthermore, obese. We know that Big Phood commissions scientific laboratories to calculate consumers’ “bliss points” that maximize their craving for sugar, salt, and fat. Yet no one wants to be obese.
Akerlof, George A.; Shiller, Robert J.. Phishing for Phools (p. xv). Princeton University Press.