“Very occasionally the two would attempt to clean their apartment, and when they did, they would puzzle over the scary warnings on the package labels of cleaning products, which seldom even listed the ingredients. Using the products would make their skin burn and eyes water and it made them wonder whether the cleansers were safe at all, for themselves or for the environment. One day the two friends did a Google search on the items to see if other people shared their anxieties. They found that a surprisingly large number of people had been irritated using them. So they decided that they would make a better product themselves, one that was kinder to both the environment and to the people using it.”
Excerpt From: Blake Mycoskie. “Start Something That Matters.”