“A lot of people think it’s enough to just post or boost a message on Facebook, Instagram, or Snapchat. But it’s not. You need to know what makes people want to share your message. When one person shares your message, your exposure and range grows exponentially—it eventually reaches hundreds of their friends and can potentially reach their friends’ friends as well. The velocity at which you get people to share your content dictates the success of your organic growth. This also means the more people sharing, the quicker you grow.”
Excerpt From: Brendan Kane. “One Million Followers.”