Product Launch Formula

It seemed like the answer to the question of whether people would pay for online tennis instruction was “No”—at least not at the volume to support Will and his business partner.
That was when Will discovered the Product Launch Formula. And since it was desperate times, Will leapt into action. He put his first launch together in just a few weeks. As he describes it now, that first launch had some rough edges. Will threw his prelaunch together quickly and used only the very basics of the formula. But as you’ll see in this chapter, even if you get only the core principles right, the results can be dramatic. That first launch did $35,000 in sales in a week’s time, which was as much as the business had made since they opened the doors ten months earlier.”

Excerpt From: Jeff Walker. “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online – Amazon Link