Real, human connection in your marketing

R.O.I. STANDS FOR RELEVANCE, OMNIPRESENCE, AND INTIMACY
Relevance refers to the quality of the messages you’re sending. It’s how you win attention, it creates the way your business is positioned in the minds of others, and it determines how the offer(s) you make to the market are received. Omnipresence is the strategic distribution of your message, brand, and marketing. When your audience feels like everywhere they look, there you are. Intimacy is the element of real, human connection in your marketing, and it’s the piece that I feel entrepreneurs miss the boat on the most. Nothing makes business happen and money move faster than trust. And the fastest way to build trust is through inviting others to share greater Intimacy with you.”

Excerpt From: Oldford, Scott. “The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business.”