“Well-dressed poverty is still poverty. Just because your business is making lots of money doesn’t mean you’re hanging on to it. Too many entrepreneurs believe the top line is what defines success, and then they behave accordingly. Another big client comes on board, and the entrepreneur expands the office. A big sale rolls in, and with it a fancy dinner. It’s like putting Frankenstein’s monster in a tuxedo and having it dance and sing to “Puttin’ on the Ritz”.“One tiny bit of faulty wiring—as when the big client decides not to pay his bills—and the monster goes on a rampage, and everything falls apart.”
Excerpt From: Mike Michalowicz. “Profit First.”