Your customer should be the hero of the story, not your brand.

When you get up every day thinking about growing your company, any knowledge that helps you improve is helpful. This book Building a Storybrand: Clarify Your Message So Customers Will Listen helps you improve your branding and communication to the customer. Its about inviting your customers into a story that makes their lives better.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

The book has a seven-part framework that would improve your marketing and story telling to the customer. I would give the 7 steps below in this review, but as the author says you would have to go thorough all steps in detail, think deeply about your business to have any impact

Amateur screenwriters make the same mistake. They think they know how a story works, so they start typing and a couple of months later can’t figure out why their story is boring and unrelatable. I’ll tell you why. They had an overview of the process but never bothered to learn the actual rules… And how many people are actually going to put in the work even if they do read the book? Believe me, human nature tends toward complacency. Finish this process. Beat the competition. Clarify your message. Grow your company. The competition may be more talented than you are, but they will never outwork you if you don’t let them. That’s the one thing you get to control.

The book makes you think what is your business all about, what are you to your customer. We may think that we are doing all we can to provide good product to customer, but then there is so much noise to confuse the customer. What would the customer think when she first looks at your logo ? Or what is she looking for ? This is the most important teaching of the book. The book provides a framework like all management books that helps you fill the puzzle, or structure your thinking.

The seven part framework is

1. A Character ( Customer )

2. has a problem ( requirement )

3. and meets a guide ( Your product )

4. who gives them a plan ( How it helps )

5. and calls them to action ( challenge them )

6. that helps them avoid failure ( if not buy this product then the loss )

7. and ends in a success ( How brand/product helps them )

Overall a good concise (200 pages ) book ( if something is important, its small and clear ) , and would certainly help you build a better brand, and improve sales