Startup Strategy
- Growth Ambition: BigBasket’s target of a 30% GMV increase in FY23 highlights its aggressive growth strategy.
- Offline Expansion: The expansion to 695 stores aims to provide comprehensive coverage, tapping into new customer segments.
- Super App Integration: Streamlining services into a single app is expected to significantly enhance customer experience and loyalty.
- Investment and Valuation: The planned $200 million raise at a valuation of $3-$3.5 billion underscores BigBasket’s strong market position and growth potential.