Startup Strategy
In 2024, the online travel agency market is marked by a diverse range of players, each bringing unique strengths and innovations to the table. Yatra, EaseMyTrip, MakeMyTrip, and Agoda are key players in India, focusing on enhancing user experiences and expanding service offerings. Booking.com and Expedia lead globally with comprehensive travel services and advanced technologies. Cleartrip, Goibibo, and Trip.com emphasize regional strengths and AI-driven personalization. Trivago refines hotel comparisons, while Airbnb revolutionizes accommodations. Thomas Cook India, Ixigo, and Traveloka cater to specific regional needs, highlighting the competitive and dynamic nature of the OTA industry.