VRIN Model
Ansoff’s Matrix
- Stick to the knitting ( the business you know ) or get into repairing cars ?
- Helps support senior management’s strategic discussions and presents the strategist’s guidance
- Describes the firm as a portfolio of products and customers.
- Doesn’t talk about how categories are linked to value, or strategic time, or how long market segment would be developed.
- Aim is to leverage existing knowledge, facilities and relationships and avoid the “no-go” quadrant where conglomerates generally get into.
Value Net Model (Brandenburger and Nalebuff)
Resource-Based View (RBV)
