Idea Almanac

Daily update on new ideas and books so that you can grow each day

November 13, 2021

“For most of human history, the world was a dark place. The cost of lighting was so profoundly high that when the sun went down people often just huddled in their shack or hut and waited for dawn. The story of how we got from huddling in the dark to having as much light as we want at the flick of a switch explains a ridiculous amount about the world. It explains why most people on Earth no longer have to worry constantly about starving to death. It explains why most people aren’t subsistence farmers—why we can have a world of people who make their living as personal trainers and HR professionals and plumbers. It explains climate change. It also explains why the amount of money in the world is not fixed, why one person’s gain is not another’s loss”

Excerpt From: Jacob Goldstein. “Money.” – Amazon Link

November 12, 2021

Coinbase would pay a price for its run-and-gun approach. Running through brick walls is a killer tactic—when it works. When it doesn’t, you end up on your ass—with a bloody nose. Coinbase’s earlier bid to outwit Apple, for instance, had been clever. It let the startup flout Apple’s rules by letting customers buy and sell bitcoin directly in its app, all the while keeping the iPhone maker in the dark by disabling the buy-sell feature in the city of Cupertino, where the app was vetted. But it took Apple only a few months to discover the ruse, and Coinbase was tossed unceremoniously from the App Store.”

Excerpt From: Jeff John Roberts. “Kings of Crypto.”

November 11, 2021

“Elon Musk recognized the extraordinary demands he placed on SpaceX’s early hires. He therefore decided to reward employees who spent the majority of 2004 traveling to Texas for engine tests, and elsewhere. Anyone who spent two hundred days away from home in 2004 received an extra two weeks of time off in 2005, and an all-expenses-paid vacation wherever he or she desired to go. “It was certainly a huge gesture,” said Jeremy Hollman. “Only maybe ten or fifteen of us were eligible, and it was a testament to just how much we were all traveling and sacrificing.” All Hollman needed to do was tell Mary Beth Brown where he wanted to go, and she took care of the rest.”

Excerpt From: Eric Berger. “Liftoff.”

November 10, 2021

“EVERY GENERATION REMAKES the office to suit its needs. The Industrial Revolution produced the factory, and the large manufacturing floors championed by the mechanical engineer Frederick Taylor were the original open-plan offices. When the first white-collar workspaces emerged in the twentieth century, they resembled an assembly line. In 1939, Frank Lloyd Wright’s Johnson Wax Headquarters introduced brighter lighting and more humanity. Cubicles took off in the 1980s alongside the desktop computer, giving workers a bit more individual privacy and dominating the work landscape until Silicon Valley start-ups set about knocking down walls and recruiting laptop-enabled workers with beanbag chairs and foosball tables.”

Excerpt From: Reeves Wiedeman. “Billion Dollar Loser.”

November 9, 2021

“To maximize the likelihood of detecting a new virus, he and his team had put onto the Virochip the oldest gene sequences of each known virus—those strings of genes that had been preserved even after the virus had evolved.”

If the unidentified virus is a new virus, why would it stick to anyplace on the Virochip?
People always asked this. All viruses on earth are genetically related, Joe explained, because they’d evolved from common ancestors. If a virus is new, and thus doesn’t match up perfectly with the DNA on the chip, the chip can still lead you to its family. Its grandparents or, at least, its distant cousins. The chip, in other words, could be used not just to diagnose an existing virus but to discover a new one, as it had with SARS. And its power to diagnose grew with the addition of new viruses to the chip.”

Excerpt From: Michael Lewis. “The Premonition: A Pandemic Story.

November 8, 2021

“The painting of the jets by the new leader was perplexing to those at the top of the company. Although the painting project wasn’t expensive enough to move the needle at the massive company, it did cost a lot of money. Furthermore, the jets didn’t need to be painted and the reasoning for the move was unclear. It was another lesson about Jeff Immelt. If he wanted something, he got it and it was best not to question too much.”

Excerpt From: Thomas Gryta. “Lights Out: Pride, Delusion, and the Fall of General Electric.” – Amazon Link

Read also Book Review: Hot Seat – Jeff Immelt

November 7, 2021

Our early emphasis on finding people with high SAT scores who could answer hard questions like “How many windows are there in Seattle?” produced people who were smart, but the process didn’t tell us whether they would thrive at Amazon. Jeff often said in those days, “We want missionaries, not mercenaries.” We have all encountered mercenaries in our career. They are in it to make a fast buck for themselves, they don’t have the organization’s best interests at heart, and they don’t have the resolve to stick with your company through challenging times. Missionaries, as Jeff defined the term, would not only believe in Amazon’s mission but also embody its Leadership Principles.

Working Backwards: Insights, Stories, and Secrets from Inside Amazon – Amazon Link

November 6, 2021

“Creativity is at the heart of every stupid idea. In fact, it would be safe to say that more often than not, creativity and stupid are interchangeable. Stupid ideas come from a very powerful, creative space within our hearts and minds. The natural tendency is to recoil from these ideas, because everything inherent to that kind of creativity requires breaking away from the norm, going against the grain, and leaning into risk and fear. To many people, great creativity is just not worth the risk (or the discomfort)—particularly not within the firmly established culture of an organization as a whole.”

Excerpt From: Norton, Richie. “The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live without Regret.”

November 5, 2021

“From that mountainside, the enemy could almost roll rocks down onto us. I wondered why the base had been established in such a vulnerable spot.
“Very important outpost,” Hieu assured me.
“What’s its mission?” I asked.
“Very important outpost,” Hieu repeated.
“But why is it here?”
“Outpost is here to protect airfield,” he said, pointing in the direction of our departing Marine helo.
“What’s the airfield here for?” I asked.
“Airfield here to resupply outpost.”

Excerpt From: Colin L. Powell. “My American Journey.”

November 4, 2021

In order for Pay Yourself First to be effective, the process has to be automatic. Whatever you decide to do with the money you’re paying yourself—whether you intend to park it in a retirement account, save it as a security blanket, invest it in a college fund, put it aside to help you buy a home, or use it to pay down your mortgage or credit card debt—you need to have a system that doesn’t depend on your following a budget or being disciplined. I actually started by Paying Myself First just 1 percent of my income. That’s right—only 1 percent. I was in my mid-twenties, and I wanted to make sure it didn’t hurt. Within three months, I realized that 1 percent was easy, so I increased the amount to 3 percent. It was around then that I met the McIntyres and said to myself, “Enough is enough—I want to start young and finish rich.

The Automatic Millionaire: A Powerful One-step Plan to Live and Finish Rich – Amazon Link