“That’s why you must pay attention to what I call the triad of selling—the offer, the close, and the risk reversal segment. These three elements support the entire structure of your ad. Remember, whatever copy we’re writing is an ad whether it’s a sales letter, e-mail, landing page, or even an eBay ad—they’re all ads.”
Excerpt From: Ray Edwards. “How to Write Copy That Sells : The Step-By-Step System for More Sales, to More Customers, More Often – Link to Amazon
The first and most significant impact on human communication is actually body language. Bad news, he said. When you are selling over the phone to an Internet lead, body language is gone.The next is tone. This is where I shine. I am a wordsmith, but I’m also from the south and I talk slow. I sound super trustworthy over the phone, but also smart. Honest, but sharp. Educated, but not “better than you.” It is very difficult to teach people how to improve their tone, but let me make it very clear upfront that the words in the script that you will learn in this book work a lot better if your tone is great. In fact, if you add tone and body language, it is 93 percent of how humans communicate.
Excerpt From: Chris Smith. “The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales.”
The easiest to start business opportunities today let you take advantage of the publishing capabilities of the Internet to attract sales. Fragmented and distracted audiences, piracy, and lower cost competitors are destroying the 20th-century media elite of top newspapers, TV programs, radio stations, record labels, and film studios. There’s room for you as one of those lower cost competitors, too. If you pick a profitable target market and serve that audience consistently with content it finds valuable or entertaining, you can make good money with low overhead, and have fun doing it, too.
Excerpt From: Scott Fox. “Click Millionaires.”
I want to be abundantly clear: the goal should be to charge as much money for your products or services as humanly possible. I’m talking heinous amounts of money. That being said, anyone can raise their prices, but only a select few can charge these rates and get people to say yes. From this point forward, you must abandon any notion you have about “what’s fair.” Every enormous company in the world charges you money for things that cost them nothing. It costs pennies for the phone company to add an additional user, except they don’t mind charging you hundreds per month for access. It costs pennies to manufacture pharmaceutical drugs, but they don’t mind charging hundreds of dollars a month for it. ”
Excerpt From: Alex Hormozi. “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No.”
I taught myself direct marketing as a science. I’m a reliability guy. I’m far more interested in a car that starts and runs well and predictably every time you turn the key than one that looks sexy and is popular with some in-crowd, but might stall at 80 MPH or not start at all. I like evergreen, not frequently obsolete. In my roles as a strategic consultant and a direct-response copywriter, I am all about creating advertising, marketing, and sales assets of lasting value for my clients—not moneymaking devices written in disappearing ink. That’s why I agreed to write the foreword for this online marketing wizard’s book. I admire the truth Russell has put between these pages. – Dan S. Kennedy
Excerpt From: Russel Branson. “DotCom Secrets.”
“Nobody can look away from a good story. In fact, neuroscientists claim the average human being spends more than 30 percent of their time daydreaming . . . unless they’re reading, listening to, or watching a story unfold. Why? Because when we are engaged in a story, the story does the daydreaming for us.
Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.”
Excerpt From: Donald Miller. “Building a StoryBrand.”
The patterns of Facebook have almost identically matched what Google did when it started.
Step #1) The Adoption: Make the barrier of entry easy to get everyone in and using the platform.
Step #2) The Price Hike: Slowly raise the prices to squeeze out the margins, killing off any entrepreneurs who don’t understand how to use funnels.
Step #3) The Slap: Kill off the 50 percent of advertisers who cause 90 percent of their headaches.
Excerpt From: Russell Brunson. “Traffic Secrets.”
I asked my friend how she would define retirement, and she said, “Not having to work at all anymore.” What does her definition imply?
Traditionally, you work because you need money. You wouldn’t survive without your paycheck, at least not for long. So, if retirement means not having to work at all anymore, then the definition implies financial independence.
Retirement = freedom.
Retirement = choice.
Retirement = financial independence.
Excerpt From: Rachel Richards. “Passive Income, Aggressive Retirement: The Secret to Freedom, Flexibility, and Financial Independence”
“I suspect YouTube has created more wealth and more opportunities in the Crush It! model than any other platform to date. It’s certainly the most important platform for building a personal brand, though Instagram is closing the gap quickly. It could take the place of television. Increasing numbers of people are streaming YouTube onto their TV screens, and during prime-time hours on an average day in the United States, more eighteen-to-forty-nine-year-olds visit YouTube than any TV network, even on mobile alone.”
Excerpt From: Gary Vaynerchuk. “Crushing It! EPB.”
“Within 20 minutes, I provided a very clear idea of how to overcome the problem, and Wright was super excited about moving forward and finding a way to work together. Our strategy was to identify strong Hook Points within Amblin’s film library, leverage specific film clips and interviews that best expressed those hooks, and A/B test them against each other to identify winning variations that would drive traffic at scale to their new website. Some meetings will go well and lead to more business, while others won’t. What I want you to take away from this is the fact that even without previously knowing what the meeting would be about, I found the pain point, crafted a strategy in the moment, and wrapped it into a compelling story to prove my value.
Excerpt From: Brendan Kane. “Hook Point: How to Stand Out in a 3-Second World.”
