Building a personal brand

“I suspect YouTube has created more wealth and more opportunities in the Crush It! model than any other platform to date. It’s certainly the most important platform for building a personal brand, though Instagram is closing the gap quickly. It could take the place of television. Increasing numbers of people are streaming YouTube onto their TV screens, and during prime-time hours on an average day in the United States, more eighteen-to-forty-nine-year-olds visit YouTube than any TV network, even on mobile alone.”

Excerpt From: Gary Vaynerchuk. “Crushing It! EPB.”