Craft a strategy in the moment

“Within 20 minutes, I provided a very clear idea of how to overcome the problem, and Wright was super excited about moving forward and finding a way to work together. Our strategy was to identify strong Hook Points within Amblin’s film library, leverage specific film clips and interviews that best expressed those hooks, and A/B test them against each other to identify winning variations that would drive traffic at scale to their new website. Some meetings will go well and lead to more business, while others won’t. What I want you to take away from this is the fact that even without previously knowing what the meeting would be about, I found the pain point, crafted a strategy in the moment, and wrapped it into a compelling story to prove my value.

Excerpt From: Brendan Kane. “Hook Point: How to Stand Out in a 3-Second World.”