Evergreen not frequently obsolete online marketing

I taught myself direct marketing as a science. I’m a reliability guy. I’m far more interested in a car that starts and runs well and predictably every time you turn the key than one that looks sexy and is popular with some in-crowd, but might stall at 80 MPH or not start at all. I like evergreen, not frequently obsolete. In my roles as a strategic consultant and a direct-response copywriter, I am all about creating advertising, marketing, and sales assets of lasting value for my clients—not moneymaking devices written in disappearing ink. That’s why I agreed to write the foreword for this online marketing wizard’s book. I admire the truth Russell has put between these pages. – Dan S. Kennedy

Excerpt From: Russel Branson. “DotCom Secrets.”