“Ideas are funny in that they tend to have resonating effects. In this way, it is almost impossible to calculate what an idea is worth. This is why when you buy a book you are not buying the ideas. The publisher simply can’t charge for the ideas. They can only charge for the book. Determining what to charge for the ideas would be impossible. After all, you might make a million dollars from a book that only cost you $9.95, that’s just how ideas work. And that’s what makes ideas so grand.”
Excerpt From: Rohn, Jim. “My Philosophy For Successful Living.”