January 25, 2024
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“Ask the pizza man. Successful marketing starts with positioning.
This principle is the focus of Al Ries and Jack Trout’s marketing classic, Positioning. In its most important essentials, Positioning says:
1. You must position yourself in your prospect’s mind.
2. Your position should be singular: one simple message.
3. Your position must set you apart from your competitors.
4. You must sacrifice. You cannot be all things to all people; you must focus on one thing.”
Excerpt From: Beckwith, Harry. “Selling the Invisible.”