January 25, 2024
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The patterns of Facebook have almost identically matched what Google did when it started.
Step #1) The Adoption: Make the barrier of entry easy to get everyone in and using the platform.
Step #2) The Price Hike: Slowly raise the prices to squeeze out the margins, killing off any entrepreneurs who don’t understand how to use funnels.
Step #3) The Slap: Kill off the 50 percent of advertisers who cause 90 percent of their headaches.
Excerpt From: Russell Brunson. “Traffic Secrets.”