S-type Loonshots

“With S-type loonshots, people say, “There’s no way that could ever make money.” And then it does.
Facebook didn’t invent social networks and Google didn’t invent search, just like Walmart didn’t invent selling stuff cheaply. Early investors passed on Facebook because everyone knew there was no money to be made in social networks. They passed on Google because everyone knew there was no money to be made in search. Both succeeded because of small changes in strategy no one thought would amount to much. Both succeeded because of S-type loonshots.”

Excerpt From: Bahcall, Safi. “Loonshots : How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries