“If I had to summarize the essence of this book in one sentence it would be, “the fastest path to the money.” I’ve purposely put this as early as humanly possible in the book because I don’t want to waste your time. I know for a certainty that this opening sentence will be off putting to a large number of people and frankly I’d much prefer they read someone else’s business book full of ear-tickling clichés like “follow your passion,” “work hard,” “hire the right people,” blah blah blah.”
Excerpt From: Allan Dib. “The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd.”