The Good Jobs Imperative: How Companies Can Thrive by Investing in Their Workers

“Good jobs are not a luxury. They are essential for a healthy economy and a thriving society.” – Zeynep Ton

In The Case for Good Jobs, Zeynep Ton defines good jobs as those that pay a living wage, offer opportunities for advancement, and provide meaningful work. Ton argues that companies that invest in good jobs are more profitable and more innovative in the long run.

• JetBlue: JetBlue is an airline that has been praised for its commitment to good jobs. JetBlue employees earn a living wage, have access to affordable health care, and are given opportunities for advancement.
• Zappos: Zappos is an online retailer that has been praised for its culture of happiness and employee empowerment. Zappos employees are given a lot of autonomy and are encouraged to bring their whole selves to work.