Startup Strategies

Strategy analysis and business models of startups

Startup Strategy

Swiggy, a leading Indian food and grocery delivery firm, is moving towards an IPO in 2024 with a last valuation of $10.7 billion. Despite facing valuation markdowns and competition, the company’s profitable business model and strong brand presence in key Indian cities position it well for future growth. However, challenges like technical issues and limited international presence require strategic attention.

Startup Strategy

Mamaearth, a brand founded in 2016, has gained recognition for its commitment to natural, safe, and sustainable beauty products. With a focus on natural ingredients, safety, and sustainability, Mamaearth’s product line spans baby care, skincare, haircare, and personal care. For investors, Mamaearth presents an appealing opportunity due to its rapid growth, strong consumer appeal, and sustainability initiatives. Its potential lies in geographic expansion, product innovation, and e-commerce dominance. However, there are shorting possibilities stemming from overvaluation, fierce competition, regulatory scrutiny, market saturation, economic sensitivity, and supply chain risks. The decision to invest or short Mamaearth should be made with careful consideration of these factors.

Startup Strategy

Zomato: Full-stack restaurant service provider

“We did grocery because the food delivery business was gone during the lockdown. For 3-6 months, it worked really well and helped us get through the crisis. And eventually it didn’t make sense. Some companies do different things because they don’t want some of the key people to leave.” – Zomato CEO Deepinder Goyal

Startup Strategy

“There’s no established playbook in edtech. We’re all figuring it out. It is freeing from a product-design perspective. You have to create mission-oriented teams that can build a lot of new ideas,”  Ranjith Radhakrishnan, Chief Product Officer at BYJU’S

Startup Strategy

In 2010 we started Paytm. Between 2011 and 2020, we have been a payment company and a bank. This decade will see us as a large financial services company from being an internet company.

– Vijay Shekhar Sharma

Startup Strategy

Google Maps is often the first name that comes to mind when we need to find a place, find traffic on the way or a restaurant nearby and so on. Recently, ISRO (India’s space agency) and MapmyIndia tied up to provide an alternative to Google Maps. We look at what should they do to succeed.