Strategy Boffins

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Building a personal brand

Idea Almanac

“I suspect YouTube has created more wealth and more opportunities in the Crush It! model than any other platform to date. It’s certainly the most important platform for building a personal brand, though Instagram is closing the gap quickly. It could take the place of television. Increasing numbers of people are streaming YouTube onto their TV screens, and during prime-time hours on an average day in the United States, more eighteen-to-forty-nine-year-olds visit YouTube than any TV network, even on mobile alone.”

Excerpt From: Gary Vaynerchuk. “Crushing It! EPB.”

It’s enough to just post a message ?

Idea Almanac

“A lot of people think it’s enough to just post or boost a message on Facebook, Instagram, or Snapchat. But it’s not. You need to know what makes people want to share your message. When one person shares your message, your exposure and range grows exponentially—it eventually reaches hundreds of their friends and can potentially reach their friends’ friends as well. The velocity at which you get people to share your content dictates the success of your organic growth. This also means the more people sharing, the quicker you grow.”

Excerpt From: Brendan Kane. “One Million Followers.”

Nobody photographs the photographers

Idea Almanac

“For amateur photographers, the only cost is the stress of perfection. One woman corrals two small children sparring over a bottle of Coca-Cola so that her sister can stand in line to pose in front of green-and-blue peacock feathers. The teenager who just had her turn with the peacock gets angry with her companion for wasting it by snapping an unflattering angle. But nobody photographs the photographers; on Instagram, the polished images become the reality, driving more and more visitors to this place.”

Excerpt From: Sarah Frier. “No Filter.”

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