Strategy Boffins

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The fastest path to the money

Idea Almanac

“If I had to summarize the essence of this book in one sentence it would be, “the fastest path to the money.” I’ve purposely put this as early as humanly possible in the book because I don’t want to waste your time. I know for a certainty that this opening sentence will be off putting to a large number of people and frankly I’d much prefer they read someone else’s business book full of ear-tickling clichés like “follow your passion,” “work hard,” “hire the right people,” blah blah blah.”

Excerpt From: Allan Dib. “The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd.”

It’s enough to just post a message ?

Idea Almanac

“A lot of people think it’s enough to just post or boost a message on Facebook, Instagram, or Snapchat. But it’s not. You need to know what makes people want to share your message. When one person shares your message, your exposure and range grows exponentially—it eventually reaches hundreds of their friends and can potentially reach their friends’ friends as well. The velocity at which you get people to share your content dictates the success of your organic growth. This also means the more people sharing, the quicker you grow.”

Excerpt From: Brendan Kane. “One Million Followers.”

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