Idea Almanac

“Strategic plans cannot be formed in a vacuum; they must fit organizations, just as marketing plans must be suited to products. Two separate stages characterize strategic planning: formation and implementation. Strategists should always devise their plans with an eye toward implementation. Thomas J. Peters, of In Search of Excellence fame, created the Seven S model showing that strategy ought to be interwoven within the fabric of an organization. Actually Peters created the model with Robert H. Waterman and Julien R. Phillips, but Peters, an exceptional speaker, is usually given most of the credit. Their model provides a structure with which to consider a company as a whole, so that the organization’s problems may be diagnosed and a strategy may be developed and implemented. ”

Excerpt From: Steven A. Silbiger. “The Ten-Day MBA 4th Ed.”

Idea Almanac

“When brainstorming, the game is all about getting out as many ideas as possible. Crazy ideas. Infeasible ideas. Just get them all out there. Idea generation is about divergence. As tempting as it can be, don’t critique any ideas until they are all out there.
Once you have done that, it is time to filter the ideas down (convergence). Put your business hat on and throw out bad ideas. Remember, the only way to get down to a great idea is to start with divergence first, and then convergence.”

Excerpt From: Jason Barron. “The Visual MBA.”