Idea Almanac
“At Box of Crayons, we make the distinction between Good Work (the everyday, get-it-done, this-is-my-job-description type of work) and Great Work (the work with both more meaning and more impact), all with the goal of helping organizations and their people do less Good Work and more Great Work. You can probably imagine how things might shift if you and your team were all doing, say, 10 percent more Great Work. But quite frankly, who has the time?”
Excerpt From: Michael Bungay Stanier. “The Coaching Habit”